Diversified

Diversified is a dynamic organisation that owns, produces and facilitates trade shows across Australia. When Linear was appointed to relocate its team of 120 people to new premises on St Kilda Road, the brief was as energetic as the business itself.

The central idea is simple and bold: bring the show to the office. Diversified’s events are defined by a sense of community, buzz and collective energy – and the new workplace needed to recreate that feeling in a permanent home.

Achieving it required more than a design solution. It called for a genuine rethink of how people worked. The planning encourages teams to move fluidly across different show groups for extended periods, breaking down silos, building relationships and keeping the culture as dynamic as the events themselves.

The design language draws directly from the world of trade shows: portability, packaging and the confident simplicity of temporary spaces translated into a permanent, characterful workplace. Colour and vibrancy are central throughout, creating a connected environment where the energy of the shows is felt every day.