Whitehorse Road, Mitcham, Victoria
Industry: Promotional products
Frost Promotions is an Australian company specialising in high quality creative promotional products. The warehouse of their ever expanding business was being relocated to Mitcham and new workplace accommodation was being developed alongside. Linear’s role was to relocate a team of 34 people from Frost and 18 from Image Collection; another promotional product company.
The overall design is contemporary and simple capturing the distinctive corporate colours of both individual companies in a predominantly open plan environment. Graphic elements create strong focal points in both receiving areas and reinforce the strength of each corporate brand. While each company occupies an individual floor, the shared breakout space on the first floor connects the two companies. The design incorporates an individual showroom for both Frost and Image Collection, providing a space to display their product range and meet in this environment with clients. The design for these spaces was detailed and complex and added a retail mix into the project.